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ICF on ethics of using AI in coaching — where the tool ends and risk begins

ICF publishes ethical principles for working with AI in coaching. The key question — how to uphold professional standards when AI tools become part of the process?

"More work is needed to understand the ethical use of AI in the future of coaching. We as professionals must remain accountable for the process and outcomes even when using AI tools."

(ICF Thought Leadership Institute)

The International Coaching Federation has published a document on the ethical aspects of using artificial intelligence in coaching. The document addresses confidentiality, accountability for outcomes, and boundaries for AI assistants. It also raises the issue of "shadow AI" — use of AI tools by staff without explicit organizational approval.

Our view

ICF ethical principles align with what EANTRO does — we structure accountability. EANTRO turns these questions from philosophical into operational through sync and escalation protocols.

Conclusions

ICF standards underscore the importance of our work — in the AI age accountability becomes more structured, not less. EANTRO creates that structure for organizations.

Sources